AdTonos blog
GroupM’s 2024 Midyear Global Advertising Forecast: Growth in Most of the Top 10 Markets
GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the
The Rise of Audio Ad Spend in US Political Campaigns before 2024 Elections
The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise
Advertiser Perceptions: Interest in In-Car Visual Displays Linked to AM/FM Radio Ads
The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding
Navigating Today’s Audio Advertising Trends
In the fast-paced advertising world, the landscape is constantly evolving, and as Audacy’s "State of Audio: The Trends Report" for Fall 2024 shows, we
The Future of Digital Advertising: What do programmatic and audio programmatic?
Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In
Podcasting Landscape: Platforms, Consumer Insights, Listening Trends
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of
A Call for Change! “Thriller-Inspired: Amplifier Enhances Audio Ad Quality to Double ROI”
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the
Honouring International Women’s Day: Origins, Evolution, and UN Theme 2024
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is
Rising Tide: Agencies Set to Boost Investment in Streaming Audio and Podcast Advertising in 2024
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB
Insights from ‘Thriller’ and the Pursuit of Higher Audibility Standards
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik
Rethinking Audibility in Advertising: Insights from MediaLeader’s Analysis
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the
