AdTonos blog
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical
Audio Ads Prove More Memorable Than Billboard, Video, and Social Media Ads
As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio
Expanding Reach: The Impact of Adding AM/FM Radio to Digital Audio Advertising
Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage audiences and optimise ad
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from
Smart Moms in the Smartphone Era are Major Digital Audio Consumers
This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly
IAB U.S. Podcast Study for 2023: Navigating Growth Amidst Market Challenges
The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers
“What happens in Vegas, stays in Vegas”? Not this year. Read about Upcoming Programmatic IO
“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic
The 24%-18%-58% Rule in the Distribution of Advertising Impact Over Time
In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns.
Impact of Audio Advertising: Five Pounds Returned for Every Pound Invested
Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising
Digital Audio Will Continue to Expand the Overall Audio Advertising Market in the US
As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio
