AdTonos blog
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
 Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a
Study Finds Audio Ads Boost Campaigns by 22%
Differentology's research, commissioned by Radiocentre Ireland, reveals that adding audio advertising to a media mix can significantly boost campaign effectiveness. Unveiled at Radiocentre Irelandâs
The Hottest Holiday Season for Marketers: Trends and Strategies to Boost Campaigns
This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From
The Rise of AI in Programmatic Advertising: A Passing Trend or an Essential Game-Changer?
Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO
Maximize Your Back-to-School Marketing with the Power of Audio Advertising!
As brands gear up for the back-to-school season, audio advertising emerges as a powerful tool to reach and
The Strength of Radio Continues to Grow. Radio Advertising Outperforms TV Ads by +12%
Last week, at the Advertising Research Foundationâs AUDIENCExSCIENCE conference, Mediaprobe unveiled a revolutionary study that challenges the conventional wisdom surrounding audio advertising. Using second-by-second electrodermal
Digital Audio Advertising in the Americas driven by changing consumer preferences
In the ever-evolving advertising landscape, digital audio platforms have become powerful channels for effectively reaching audiences. The Americas, in particular, are experiencing a significant surge
Backed With Neuroscience, AdTonos Focuses On Audio Quality Fixes To Improve Ad ROI
InsideRadio speaks about our gad-tech innovation, Amplifier, which aims to revolutionise ad quality across various audio formats and devices. This new technology, backed by audibility
The US Political Ad Spend in 2024 Nearly Three Times What it Was in 2016
Political advertising is transforming significantly, driven by changing media consumption habits and evolving campaign strategies. As campaigns and interest groups gear up for the 2024
Wishing our fantastic partners, clients and friends a Happy Easter!
Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! đ°đˇ May this time bring you joy, peace, and prosperity. Let's continue to
Radio+Television Business Report: Audio Ad Tech Innovation, Backed By Neuroscience
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of
