AdTonos blog
Harnessing the Power of Audio Advertising: Embrace the Influence of Spoken Words
Advertising is entering a new era, with audio advertising emerging as a dynamic way for brands to engage with consumers
The Future of Programmatic in 2024: Brand Safety Takes Center Stage
As we look ahead to 2024, programmatic advertising is poised for significant shifts. The latest “Future of Programmatic 2024” report
Advertising Industry Trends Report: H1 2024 Recap and Future Implications
The start of 2024 has been eventful, with industry-shaping developments and key trends emerging across the advertising and marketing landscape.
The Future of Local Advertising in the U.S.: Insights from BIA’s Latest Forecast
The local advertising landscape in the U.S. is set for significant growth, with projected revenues across all local media expected
Why Authentic Audio Ads Outperform Visuals
The Secret to Engaging Listeners with Sound In today’s crowded media landscape, capturing attention requires more than just clever visuals or flashy designs. According
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad
Understanding Advertisers’ Preferred Programmatic Transaction Methods
In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of ad transactions and targeting. However,
The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year
The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending is set to grow by 9.0% this
Podcast Consumption in the UK: Insights and Trends Presented by BBC at The Podcast Show
The latest BBC data unveil compelling changes in UK podcast consumption, signifying notable shifts in listener demographics and preferences. This report delves into these trends,
The Rapid Rise of Programmatic Political Advertising in the US: Implications and Trends
With the digital shift in political advertising, programmatic strategies have significantly increased. The EARKETER's US Political Ad Spending Forecast 2024 report, a crucial resource, projects
The Top Audio Brands of 2024: Mastercard and Shell Lead the Way
Sound has become pivotal for brands aiming to elevate consumer experiences and foster brand recognition in a rapidly evolving marketing landscape. Recognising the increasing influence
UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers
The United Kingdom has taken a significant step in redefining the relationship between tech giants and news publishers with the passing of the Digital Markets,
