AdTonos blog
Global Advertising Spend Outlook 2024/25 According to WARC
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with
Majority of Americans Listen to Podcasts Monthly
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal
How Tech is Revolutionizing Digital Audio Advertising?
The industry experts and IAB UK's Audio Group members shared tier insights for The Drum's Focus Week on Consumer Tech.
The Dominance of Radio in the US: Insights from Nielsen’s Report
New data reveals a fascinating trend in audio consumption: the average American spends an impressive 4 hours and 5 minutes
Listeners Act After Hearing a Podcast Ad
57% of Listeners Act After Hearing a Podcast Ad: What This Means for Your Brand Strategy Podcasts have become more than just a form
Are Voice-Activated Ads the Future of Digital Marketing?
In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral
AI in Programmatic Advertising: What’s Next?
AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands.
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a Brand," the impact of audio
GroupM’s 2024 Midyear Global Advertising Forecast: Growth in Most of the Top 10 Markets
GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the advertising market. The 2024 Midyear
The Rise of Audio Ad Spend in US Political Campaigns before 2024 Elections
The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise the power of audio ads
Advertiser Perceptions: Interest in In-Car Visual Displays Linked to AM/FM Radio Ads
The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant brand shift in interest towards
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding of their preferences and behaviours.
