AdTonos blog
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade.
AI and Next-Level in Audio Measurement
Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to see results.
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase out third-party
The Future of Programmatic Advertising: Market Predictions
Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As we move into 2025, advertisers must
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US.,
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern
Programmatic Audio: Redefining the Future of Advertising
Programmatic audio is revolutionising the advertising landscape, blending the intimacy of traditional audio with the precision and scalability
The Rapid Evolution of the Radio in The UK Through Data and AI
The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance addressability, targeting, and measurement in
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional
Global Advertising Spend Outlook 2024/25 According to WARC
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward
