AdTonos blog
The Association of National Advertisers (ANA) Releases New Ethics Code for Marketing
The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to
Boosting Political Campaigns with AdTonos Premium Audio Ads enhanced by Amplifier
As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical
Audio Ads Prove More Memorable Than Billboard, Video, and Social Media Ads
As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio
Expanding Reach: The Impact of Adding AM/FM Radio to Digital Audio Advertising
Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along
Programmatic Media Buy: The Power of Emerging Channels
In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful.
Global Advertising Spend Outlook 2024/25 According to WARC
The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands
Majority of Americans Listen to Podcasts Monthly
The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation
The Top Audio Brands of 2024: Mastercard and Shell Lead the Way
Sound has become pivotal for brands aiming to elevate consumer experiences and foster brand recognition in a rapidly evolving marketing landscape. Recognising the increasing influence
UK Passes Digital Markets Bill to Regulate Big Tech and Empower Publishers
The United Kingdom has taken a significant step in redefining the relationship between tech giants and news publishers with the passing of the Digital Markets,
The Impact of Audio Advertising on Influencing Devoted and Impulsive Shoppers
In today's dynamic marketplace, reaching consumers effectively is crucial for brands seeking to stand out. Recent research by Audacy, a multi-platform audio content and entertainment
Podcast Advertising Insights 2024: Elevating Brands through Audio
As the radio industry embraces the digital landscape, numerous companies' expansion of podcast divisions is proving to be a strategic win for advertisers. Businesses targeting
The Podcast Show 2024 Ignites London with Industry Titans and Emerging Creators
The Podcast Show 2024 is lighting up London this week with a two-day extravaganza at The Business Design Centre in Islington. This highly anticipated event
Programmatic IO Las Vegas 2024: Key Takeaways from the event
AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital marketing industry gears up for its next
