AdTonos blog
Why Podcast Ads Are Driving Brand Success
The Podcast Market Boom Podcast advertising has emerged as a powerful tool for brands, and recent research by international market
Future Trends in Programmatic and Audio Advertising
Trends Shaping the Future of Programmatic and Audio Programmatic Ads As digital landscapes evolve, programmatic advertising redefines how brands engage
Why Audio Programmatic Stands Out? Insights from IAB Australia
Insights from IAB Australia Leadership Summit 2024 The advertising world is rapidly transforming, and few events encapsulate this dynamic shift
Podcasts Are the Future: Key Insights from Kantar Study
The media landscape has undergone rapid transformation in recent years, from the evolution of digital platforms to the rise of
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and
The Hidden Power of Audio: How It Fuels Branded Search Growth
Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to
The Top 10 Insights of audio habits from Edison Research
Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US.,
Podcasting: Predictions and Trends to Watch in 2025
A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern
Nielsen’s 2025 PPM Boost: Impact on AM/FM Radio
As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing its Portable People Meter (PPM)
UK Commercial Radio Surpasses 40 Million Listeners
A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first time. According to the latest
Audio – The New Video for Advertisers
For decades, marketing has been synonymous with visuals. From images to videos, the evolution of visual content—reels, short videos, and memes—has dominated the communication landscape.
DMEXCO 2024: AI, Innovation, and the Rise of Retail Media
DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe's most anticipated
The Podcast Audience: A Marketer’s Dream
Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly. Yet despite the vast and
AI goes to Work in Marketing Operations
Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation
