AdTonos blog
The Hottest Holiday Season for Marketers: Trends and Strategies to Boost Campaigns
This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events
The Rise of AI in Programmatic Advertising: A Passing Trend or an Essential Game-Changer?
Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub
Maximize Your Back-to-School Marketing with the Power of Audio Advertising!
As brands gear up for the back-to-school season, audio advertising emerges as a powerful tool to reach and engage consumers.
The Future of Digital Advertising: What do programmatic and audio programmatic?
Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry in India
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a staggering 77.7% of total
Enhancing Addressability, Targeting, and Measurement
As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI
The gaming industry, a resilient hub of innovation and growth
The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from
The Rise of Superapps and Their Impact on Digital Experiences
In a world where many apps and digital platforms are vying for our attention, super apps have emerged
Advertiser Perceptions: Interest in In-Car Visual Displays Linked to AM/FM Radio Ads
The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant brand shift in interest towards
Digital News Report: Podcast Listeners are Younger, Wealthier, and More Likely to be Men
The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding of their preferences and behaviours.
Understanding Advertisers’ Preferred Programmatic Transaction Methods
In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of ad transactions and targeting. However,
The Future of Digital Advertising: Crossing the Revenue $1 Trillion Milestone Next Year
The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending is set to grow by 9.0% this
Podcast Consumption in the UK: Insights and Trends Presented by BBC at The Podcast Show
The latest BBC data unveil compelling changes in UK podcast consumption, signifying notable shifts in listener demographics and preferences. This report delves into these trends,
The Rapid Rise of Programmatic Political Advertising in the US: Implications and Trends
With the digital shift in political advertising, programmatic strategies have significantly increased. The EARKETER's US Political Ad Spending Forecast 2024 report, a crucial resource, projects
