AdTonos blog
Multi-Channel Audio Ads Drive Holiday Conversion
The holiday season is crucial for brands aiming to stand out in a crowded market. With consumers ready to shop
Digital Audio Ads: More Listening, More Opportunities!
In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their
Podcasts: no longer just voices behind a microphone
Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration
UK Advertising Market Soars. A positive Shift in Ad Spend
The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the next decade. A new report from
Radio Advertising Market Will Steady Growth Through 2033
Despite economic challenges and uncertainties, the global radio advertising market is expected to experience steady growth over the
AI and Next-Level in Audio Measurement
Audio measurement has evolved significantly. Gone are the days of waiting until the end of a campaign to
A Post-Cookie World with Streaming and Audio Ads
As third-party cookies face extinction, the advertising industry finds itself at a pivotal moment. Google’s decision to phase
All Eyes on AI: The Evolution of Audio Advertising
AI is undeniably transforming the advertising landscape, emerging as the most disruptive change in recent years. Nearly every brand is integrating AI into its marketing
US Digital Ad Spend Growth in 2024: Key Trends
As we enter 2024, the landscape of digital advertising in the US continues to evolve, with digital channels capturing a staggering 77.7% of total ad
Podcast Advertising in 2024: What’s Changing?
If you’ve noticed more ads in your favorite podcasts lately, you’re not alone. Podcast advertising is booming, and ad load is increasing right along with
Elevating Brand Experience Through Sound
In today’s fast-paced marketing landscape, the importance of a brand’s sonic identity has reached new heights. As consumers are bombarded with constant content across numerous
Creative is Key to Audio Advertising Effectiveness
The cornerstone of successful advertising lies in creative execution. A study by NCSolutions reveals that creative elements contribute over double the sales impact compared to
Study Finds Audio Ads Boost Campaigns by 22%
Differentology's research, commissioned by Radiocentre Ireland, reveals that adding audio advertising to a media mix can significantly boost campaign effectiveness. Unveiled at Radiocentre Ireland’s Sounding
