AdTonos blog
Radio Ads Deliver ROI and Drive Brand Growth
In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand
Audio Ads Exempt from HFSS Online Ad Ban in the UK!
Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online
Podcasting Now Rivals TV: The Shift from Niche to Mass Media
Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from a niche
The Audio Advantage: Why Advertisers Should Tune In
As audio consumption continues to grow, advertisers have a unique opportunity to leverage commercial audio to enhance their marketing efforts.
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is a breeze these days—just
Ad-Supported Audio Still Reigns – Here’s Why That Matters
Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging
Audio Ads: A Strategic Powerhouse for Advertisers
Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for
How Gamers Find New Brands Through In-Game Ads?
The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing unprecedented
Online Audio Listening Hits Record Highs in the U.S.
The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided a comprehensive look at how Americans engage
The Future of Programmatic Advertising: Market Predictions
Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As we move into 2025, advertisers must prepare
Ads at the Speed of Sound: Audio Advertising Advantage
The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital innovation, the sector is experiencing
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to smart speakers and programmatic radio,
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio, podcasts, streaming services, and smart
