AdExchanger’s Programmatic IO kicked off in Las Vegas on May 20, 2024, with strong momentum as the digital marketing industry gears up for its next era. The agenda was meticulously crafted to reflect the evolving landscape and professionals' pressing issues. Tony Moustakelis, our Senior Director Programmatic Partnership, attended the Programmatic IO event this year. He
In the heart of New York City, where the pulsating rhythm of innovation resonates through the streets, a seismic shift is underway in advertising. The recent "upfront" advertiser presentations, traditionally synonymous with television content, have radically transformed. According to Reuters, the spotlight was not on television per se but on the convergence of ad tech
Sports captivate audiences worldwide, from the crowd's roar at NFL games to the thrill of following college basketball tournaments. But amidst the excitement of the games, there's a rising star in the world of sports engagement that marketers shouldn't overlook: sports audio. A recent collaboration between SiriusXM Media, GroupM, and Edison Research resulted in the
This year’s findings, pulled from Edison Research’s Infinite Dial, unveil US mothers as enthusiastic digital audio consumers with diverse listening habits. This tech-savvy group, increasingly interested in smartwatches and wireless earphones, holds significant influence, controlling 85% of household spending, totalling around $3 trillion annually. Edison's 2024 study, supported by Audacy, Cumulus Media, and SiriusXM Media,
The landscape of podcast advertising has seen significant shifts, as highlighted in the latest IAB U.S. Podcast Advertising Revenue Study for 2023. Prepared by PricewaterhouseCoopers LLP (PwC), the report quantifies the annual podcast advertising revenues and delves into growth projections until 2026. Challenges and Growth Trends After experiencing robust double-digit growth for consecutive years, the
“What happens in Vegas, stays in Vegas”? Not this year. Nevada has become a crucial battleground for politics and advertising, especially with the upcoming Programmatic IO event. As you prepare for Programmatic IO in Las Vegas, remember that our Senior Director of Programmatic Partnerships, Tony Moustakelis, will also be there. Let's delve into the dynamic
In one of our blog posts, we discussed Profit Ability 2: The New Business Case for Advertising study and debated ROI, especially in audio campaigns. Today, we are talking about a different topic. Understanding where to invest your budget for maximum return is crucial in advertising. A recent study, Profit Ability 2: The New Business
Recent findings from the "Profit Ability 2: The New Business Case for Advertising" study shed light on the remarkable efficacy and value of audio advertising in today's dynamic media landscape. Conducted under the auspices of Thinkbox and bolstered by data from industry giants such as Ebiquity, EssenceMediacom, Gain Theory, Mindshare, and Wavemaker UK, this extensive
As digital audio continues to rise, traditional radio maintains a dominant position, capturing nearly 60% of audio advertising revenues in 2024. Despite this, digital audio advertising is projected to grow by 6.8% this year, reaching $7.12 billion and constituting 40.4% of all audio ad revenues. This surge in digital audio ad spending compensates for a
In the ever-evolving realm of digital advertising, staying informed about market trends and shifts is paramount for businesses aiming to thrive in the competitive landscape. The latest IAB UK and PwC full-year Digital Adspend report for 2023 offers a comprehensive overview of digital advertising spending, unveiling notable insights and trends that shaped the industry over
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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