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  Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness of Irish audio advertising and provide Irish advertisers and agencies with valuable insights into how their audio campaigns are performing. CampaignFX is the most comprehensive analysis of audio advertising effectiveness

In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a Brand," the impact of audio on viewer engagement with advertisements and branded social media content was analysed. Based on a survey of 1,000 Americans, the report revealed compelling insights into the significance of audio in

GroupM, the prominent media agency, has recently unveiled its midyear update to the advertising outlook, projecting significant growth in the advertising market. The 2024 Midyear Global Advertising Forecast delves into the potential influence of external factors, such as technology, culture, government, and the economy, on the future of advertising in the upcoming months and years.

The 2024 US elections are driving a significant increase in advertising spending, particularly in the audio sector. Political campaigns recognise the power of audio ads to reach and engage a broad audience effectively. With the proliferation of digital audio platforms, including streaming services and podcasts, campaigns are leveraging this medium to connect with voters more

The advertising landscape is constantly evolving, and a recent study conducted by Advertiser Perceptions has shed light on a significant brand shift in interest towards in-car visual ads synced with AM/FM broadcasts. The study, which surveyed 305 national media agencies and advertisers, revealed compelling insights into the growing appeal of in-dash visuals and their impact

The 2024 Reuters Institute Digital News Report offers valuable insights into the demographics of podcast listeners, providing an in-depth understanding of their preferences and behaviours. The report reveals that nearly half of American and Spanish respondents reported listening to a podcast in the previous month, indicating the widespread appeal of the format.   Chart: AdTonos,

In the ever-evolving digital advertising landscape, the impending deprecation of third-party cookies has raised numerous questions about the future of ad transactions and targeting. However, an EMARKETER chart reveals that advertisers' preferred transaction methods and device usage remain unchanged.   According to a November 2023 survey data by the Interactive Advertising Bureau (IAB), 60% of

The digital advertising industry is on a remarkable growth trajectory. According to the EMARKETER forecast, worldwide ad spending is set to grow by 9.0% this year, primarily driven by a 12.2% year-over-year increase in digital ad spend. This surge underscores the shifting dynamics of the advertising landscape and highlights the increasing importance of digital platforms

The latest BBC data unveil compelling changes in UK podcast consumption, signifying notable shifts in listener demographics and preferences. This report delves into these trends, offering invaluable insights for content creators, marketers, and advertisers. The data from the BBC, Ofcom, and RAJAR, which reveals a staggering 139% increase in the number of hours Britons spend

With the digital shift in political advertising, programmatic strategies have significantly increased. The EARKETER's US Political Ad Spending Forecast 2024 report, a crucial resource, projects a 156.3% growth in digital political ad spending this year compared to the previous presidential election year, outpacing the overall growth in US political ad spend. The report also highlights