Kasia

This year, not only is the temperature breaking records, but holiday marketing is heating up as well. From political events and the Olympics to back-to-school shopping and the frenzy of Black Friday leading into Christmas, the holiday season is more packed than ever. Courtney Hopkins, VP of Strategic Partnerships at Rokt, shares with MAD//Insights three

Artificial intelligence is revolutionising the entire digital advertising ecosystem, and programmatic advertising is no exception. Roman Vrublivskyi, CEO of SmartHub and member of the Forbes Technology Council delves into this transformation in his Forbes article titled "Growth Of AI In Programmatic: Just A Trend Or Must-Have?" Vrublivskyi highlights how the majority of marketers are already

As brands gear up for the back-to-school season, audio advertising emerges as a powerful tool to reach and engage consumers. Veritonic's research highlights the significant impact of audio ads. 60% of consumers remember audio and podcast ads more than billboards. Nearly half (49%) recall audio ads more than display ads and 48% more than video

Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry in India allocated around 58% of its ad budget to direct media purchases, with the remaining funds channelled into programmatic purchases. Programmatic advertising, which relies on artificial intelligence (AI) and machine learning, automates the buying and selling

The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to establish rigorous standards in ethical marketing. This framework, developed over a year, incorporates existing guidelines with new best practices, addressing critical areas like artificial intelligence (AI), privacy, and diversity. Key Highlights: AI Transparency: The guidelines

As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical day, ad-supported digital audio reaches a third of America, while AM/FM radio reaches two-thirds. Combined, these platforms reach 75% of the U.S. daily, offering unparalleled coverage. This summer, with the surge of political campaign advertising,

As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio advertising, offering fresh insights into consumer sentiment and optimal frequency practices. The statistics demonstrating the impact of audio ads on consumer behaviour are compelling. Audio advertising has significant potential for brands, especially for driving purchase

Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM radio in audio media buys. Pierre Bouvard, Chief Insights Officer of Cumulus Media/Westwood One Audio Active Group, points out that more than streaming music and podcasts for audio advertising is required to reach a broad

In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a valuable opportunity for advertisers. By leveraging platforms like social media and podcasts, and employing targeted, data-driven strategies, brands can effectively connect with these growing fanbases. Today's focus shifts to exploring female sports fans, as highlighted by the

To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management instead of phasing Out third-party cookies. Google recently announced a shift in its plan to phase out third-party cookies from Chrome. Instead of removing these cookies, Google will introduce a new feature allowing users to manage their