Kasia

Programmatic Advertising: Transforming the Digital Advertising Landscape According to a Statista report, in 2023, the digital advertising industry in India allocated around 58% of its ad budget to direct media purchases, with the remaining funds channelled into programmatic purchases. Programmatic advertising, which relies on artificial intelligence (AI) and machine learning, automates the buying and selling

The Association of National Advertisers (ANA) has unveiled the "Ethics Code of Marketing Best Practices," a comprehensive framework designed to establish rigorous standards in ethical marketing. This framework, developed over a year, incorporates existing guidelines with new best practices, addressing critical areas like artificial intelligence (AI), privacy, and diversity. Key Highlights: AI Transparency: The guidelines

As the 2024 US political season heats up, audio advertising becomes a powerful tool for reaching voters. In a typical day, ad-supported digital audio reaches a third of America, while AM/FM radio reaches two-thirds. Combined, these platforms reach 75% of the U.S. daily, offering unparalleled coverage. This summer, with the surge of political campaign advertising,

As the advertising landscape evolves, brands must reassess their media strategies. Veritonic's latest research unveils the compelling advantages of audio advertising, offering fresh insights into consumer sentiment and optimal frequency practices. The statistics demonstrating the impact of audio ads on consumer behaviour are compelling. Audio advertising has significant potential for brands, especially for driving purchase

Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM radio in audio media buys. Pierre Bouvard, Chief Insights Officer of Cumulus Media/Westwood One Audio Active Group, points out that more than streaming music and podcasts for audio advertising is required to reach a broad

In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a valuable opportunity for advertisers. By leveraging platforms like social media and podcasts, and employing targeted, data-driven strategies, brands can effectively connect with these growing fanbases. Today's focus shifts to exploring female sports fans, as highlighted by the

To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management instead of phasing Out third-party cookies. Google recently announced a shift in its plan to phase out third-party cookies from Chrome. Instead of removing these cookies, Google will introduce a new feature allowing users to manage their

Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals that only 9% of the podcast audience exclusively watches podcasts. This statistic has remained consistent over the past two years. For the twelfth edition of the Podcast Download series, Cumulus Media and Signal Hill Insights engaged MARU/Matchbox

The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues Cup building excitement for the 2026 FIFA World Cup. This surge is driven by a predominantly Hispanic Gen Z fanbase consuming content on Instagram and TikTok. As the popularity of fútbol coincides with the explosive growth of

A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its potential to reach untapped audiences and engage consumers effectively. Conducted between September and October 2023, the study surveyed 500 full-time marketers and advertisers from the USA, Canada, UK, Australia, and Singapore. Key Findings Accurate Targeting