Wishing our fantastic clients, partners and friends at AdTonos a Happy Easter! 🐰🌷 May this time bring you joy, peace, and prosperity. Let's continue to craft unforgettable audio advertising experiences together! Happy Easter! 🐰🌷🎉 https://youtu.be/LYXumnG3ga8
Our digital audio advertising platform AdTonos introduces Amplifier, a groundbreaking technology born from extensive research aimed at redefining audibility and understanding the profound impact of sound quality on emotional response. Designed to enhance audio ad quality dynamically, Amplifier optimises sound frequencies to overcome device-related limitations, ensuring clear and impactful audio experiences across various platforms. According
In today's digital landscape, podcasts have become a powerful medium for consumers and marketers alike. According to EMARKETER, US listeners will spend an average of 54 minutes daily on podcasts in 2024, which suggests that podcasts offer a unique opportunity to engage with a captivated audience. EMARKETER'S comprehensive guide delves into the top platforms, key
What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the song using primary speakers. His rationale was simple yet profound: if the music sounded fantastic on rudimentary speakers, it would captivate listeners on any device, from boomboxes to headphones. This
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is celebrated on August 13th. Legends trace the origins of Women's Day back to ancient Rome, where it was a tribute to the goddess Juno, the protector of women's lives. Women
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB Australia's "Australian Audio State of the Nation Report" shed light on the flourishing digital audio ecosystem, revealing a surge in investment and a shift towards sophisticated targeting and personalisation. Now
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik challenge industry norms, pushing for engaging, emotionally resonant ads that captivate audiences and redefine audibility standards. Introduction: Picture yourself cruising down the highway, immersed in the seamless flow of your
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the realm of audio advertising. The article delves into how Bruce Swedien's unconventional approach to mixing "Thriller" inspired Michal Marcinik, CEO & Founder of AdTonos, to question the industry's approach to
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political landscape. With traditional strategies facing challenges and emerging new avenues, campaigns must adapt to reach voters effectively. A recent Nielsen study, conducted in partnership with Cumulus Media, iHeartMedia, and Audacy,
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring advertising impact on website traffic, to conduct 17 attribution studies across various brand categories. These categories spanned a broad spectrum, including tax preparation services, B2B supplies/services, apparel and jewellery retailers,
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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