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DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe's most anticipated industry conferences. But what exactly unfolded at this year’s event? John Still provides a comprehensive recap of the event in his article for ExchangeWire. As expected, AI stole the spotlight,

Podcasts have become an essential part of daily life for millions worldwide, with over half a billion tuning in regularly. Yet despite the vast and growing audience, podcast advertising remains a largely underleveraged channel. With new research showing that podcast consumers are highly desirable for brands, the question is: why aren’t more companies investing in

Artificial intelligence (AI) has revolutionized the marketing industry, bringing about significant changes in how businesses engage with their audience and optimize their strategies. From personalisation at scale to predictive analytics and automation, AI is driving efficiency and scalability while introducing new tools that redefine marketing practices. In this article, we'll explore the key trends and

While the stereotypical gamer is often perceived as a young male, the gaming industry is experiencing a significant shift in gender representation. Previously considered 'casual players' on the sidelines, women are now leading a revolution reshaping the sector. With almost half of all global gamers being female and their numbers continuing to rise, it's crucial

The radio industry is undergoing a significant transformation driven by data technologies and artificial intelligence (AI). Listeners today expect highly tailored and personalised content, similar to their experiences when streaming music or podcasts. British radio stations are adapting to this shift by integrating AI to deliver more customised experiences to their audiences. This transformation ensures

As the role of cookies diminishes and audience data signals face challenges, marketers are increasingly turning to AI to enhance addressability, targeting, and measurement in their advertising strategies. With AI driving significant transformations in programmatic advertising, the industry is witnessing a shift towards audience targeting without cookies, leveraging real-time data processing to optimise targeting and

The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With a comprehensive analysis of the PC, console, and mobile gaming markets, the report paints a promising picture of the industry's future. In the current year, Newzoo has enhanced this segment

In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and streamline our digital experiences. Superapps, which integrate multiple functions such as messaging, payments, shopping, and more into a single platform, have the potential to revolutionise the way we interact with

In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional channels such as social media, display advertising, and connected TV (CTV), it's essential to recognise the potential of emerging channels in programmatic media buying. In today’s blog post, we'll explore

The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 trillion mark