What could Michael Jackson's iconic hit "Thriller" teach us about audio advertising? Surprisingly, quite a bit. Bruce Swedien, the audio engineer behind "Thriller," mixed the song using primary speakers. His rationale was simple yet profound: if the music sounded fantastic on rudimentary speakers, it would captivate listeners on any device, from boomboxes to headphones. This
Every year on March 8th, we celebrate International Women's Day. In European culture, this day is observed on March 8th, while in Tunisia, it is celebrated on August 13th. Legends trace the origins of Women's Day back to ancient Rome, where it was a tribute to the goddess Juno, the protector of women's lives. Women
In the dynamic world of digital advertising, the future of audio is promising, driven by innovation and advanced measurement capabilities. The latest findings from IAB Australia's "Australian Audio State of the Nation Report" shed light on the flourishing digital audio ecosystem, revealing a surge in investment and a shift towards sophisticated targeting and personalisation. Now
Embark on a journey to revolutionise audio advertising by drawing inspiration from the legendary sound engineering of Michael Jackson's 'Thriller'. AdTonos and CEO Michal Marcinik challenge industry norms, pushing for engaging, emotionally resonant ads that captivate audiences and redefine audibility standards. Introduction: Picture yourself cruising down the highway, immersed in the seamless flow of your
In a recent article published by MediaLeader on February 27, 2024, Ella Sagar explores the unexpected correlation between Michael Jackson's iconic song "Thriller" and the realm of audio advertising. The article delves into how Bruce Swedien's unconventional approach to mixing "Thriller" inspired Michal Marcinik, CEO & Founder of AdTonos, to question the industry's approach to
According to the latest Nielsen report, Radio Is The Answer to political campaign reach. Staying ahead of the curve is essential in today's dynamic political landscape. With traditional strategies facing challenges and emerging new avenues, campaigns must adapt to reach voters effectively. A recent Nielsen study, conducted in partnership with Cumulus Media, iHeartMedia, and Audacy,
Over five years, from 2019 to 2023, the Cumulus Media | Westwood One Audio Active Group® teamed up with LeadsRx, a renowned authority in measuring advertising impact on website traffic, to conduct 17 attribution studies across various brand categories. These categories spanned a broad spectrum, including tax preparation services, B2B supplies/services, apparel and jewellery retailers,
In the ever-evolving advertising landscape, digital platforms continue to reshape the industry. Recent data reveals a significant shift in radio advertising, with digital revenue soaring to new heights. According to the annual digital revenue benchmarking report released by the Radio Advertising Bureau (RAB) and Borrell Associates, radio's digital revenue surged by 6.8% in 2023, reaching
New audio-enhancing technology significantly uplifts, provides an emotional response, and can double ROI for advertisers. Research highlights the need for updated measurement standards in audio advertising for platforms and brands. London: February 14th, 2024 AdTonos, the leading independent digital audio advertising platform, today launched its bespoke ad-tech innovation Amplifier – an audio-enhancing technology born out
On February 13th, we celebrate World Radio Day. The UNESCO General Conference officially declared World Radio Day (WRD) during its 36th session in 2011 and ratified by the 67th session of the United Nations General Assembly in 2012. This significant day is observed annually on February 13th, commemorating the establishment of United Nations Radio in
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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