According to Deloitte’s recent annual report, including predictions for the tech, media, and telecom sectors, the global podcast market is expected to grow by 30% to $1.1 billion in 2020. That would mean a record broken for podcasts – and a very probable one if you consider their growth in recent years. But the big question is –
Over the past months, we’ve been working on a new technology that allows serving interactive radio ads on smart speakers. Our tests look promising. Meet Yours Truly, the world’s first interactive radio ads Voice-activated shopping is already a thing. According to recent stats, a fifth of smart speaker owners has already bought something through a conversation
From the marketing underdog in recent years, audio goes on to become the new favourite of a lot of marketers. And even if we’re not there yet (and might not be for a long time) when it comes to smart speakers and voice assistants for shopping, online radio ads have made a breakthrough and are
We’re now in the new twenties, and a lot of us are wondering what the next year – and decade – will bring for digital advertising. Of course, we’re especially interested in digital audio, so let’s focus on what is likely to happen in 2020 in this department. More investment in audio and more audio
New Year's resolutions already made? Let's see. Come and meet us at our new office! Now let's focus on something more challenging: lose weight, exercise more and... bring a billion playouts to the market.
From all of us at AdTonos we wish you a Sound and Merry Christmas. May this holidays’ season be happy and joyful! Let everything go from Christmas Day for the better, to give you all the strength and the will, to make your life full of happiness and dreams.
The audio sector faces incredible development prospects in 2020. "While radio continues to prove its resilience and grow audiences, opportunities across the audio spectrum will continue to expand and accelerate - capturing larger audiences and advertiser revenue" – says Grant Blackley, CEO, Southern Cross Austereo in AdNews article. "The audio sector is being bolstered by
Why Audio + Digital Is the Perfect One-Two Punch for a Knockout Ad Campaign and combination of digital strategy and audio strategy can produce higher ROI and deliver a broader reach, explains Buck Robinson, Partner and Chief Radio strategist at The Media Manager in Martechadvisor articles. "Both audio and digital advertising has strengths and weaknesses.
According to a report from Juniper Research, smart speakers like the Amazon Echo, Google Home and Sonos One will be installed in a majority (55% of U.S. households) by the year 2022. Over 70 million households will have at least one of these smart speakers in their home, and the total number of installed devices will top
The entry of new advertising channels such as Digital Out Of Home (DOOH), podcast and audio programmatic advertising, voice-activated ads, smart devices, and AR/VR not only gives marketers more choices but also provides a more engaging, personalized experience for consumers. Technologies such as artificial intelligence (AI), machine learning (ML) and 5G are going to make
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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