“The ad plays much like any other car commercial heard on the radio, but people using a Google Assistant or Amazon Alexa-powered smart speaker to listen to one of three radio stations are then asked if they would like to book a time to take the car for a drive. If the listener says yes, the ad uses geolocation technology to determine the nearest Audi dealer and start the booking process. AdTonos partnered with Octave, the owner of many radio stations, including the three used in the initial roll-out, and Omnicom Media Group, representing Audi.”

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