AdTonos solution for online radio broadcast replaces on-air commercial break content with targeted advertisements changing spray-and-pray ATL ads into pay-per-play performance marketing. AdTonos uses server-side ad-stitching to put targeted ads into MP3 stream allowing integration without interfering with existing players. Although server-side ad-stitching service cannot access cookies used in traditional client-side tracking, AdTonos puts JavaScript code on web pages with players to take over this task.

This JS code may be used to sync cookies, unique user identifiers or GDPR consents.

Ads.txt file placed on your domain where the player is embedded allows online buyers to check the validity of the sellers from whom they buy ads.