2 378 821 872
Total of played audio ads
Between $5-3
Average CPM
$50 billion
Radio&streaming ads market
A smart, intuitive and flexible live audio monetisation solution for publishers
and streaming providers that:
- Offers real-time ad replacement for mid-rolls and pre-rolls insertion along with an ad server integrated with DSPs to deal on private and open markets as well as provide direct sales.
- Exchanges broadcasted on-air commercial break into a targeted set of ads online with a positive listening experience for your users.
- Enables integration of radio stations in minutes thanks to innovative technology, no maintenance fees and no installation fees.
- Buils a value to your network of publishers, streaming service providers and advertisers thanks Drumbeat technology implementation.
Start monetising your audio streams and maximise the revenue
of radio stations effortlessly and smoothly today.
Choosing the best integration type
It is important to decide which type of integration will be the best for your station. This will determine the process of adding your radio station and helps you to monetise listeners.
Depending on the player type used by the radio station you can choose from three integration options:
VAST/DAAST integration
Requirements for Publisher:
VAST (Video Ad Serving Template) is the most popular standard for exchanging information about ads. Although initially, it was made
for video this standard has also been adopted
for audio commercials.
DAAST (Digital Audio Ad Serving Template)
is a format very similar to VAST but specialises
in audio ads.
Playlist integration
Requirements for Publisher:
- The player that supports prepared stacked playlists (e.g. AmplitudeJS)
- Configured ads.txt
- For web player – JS tracking code
- For mobile app – pass Advertising ID
- Insert pre-roll URL to playlist in your player
- For Playlist integration only pre-roll is available.
What does the AdTonos platform offer your radio station?
The AdTonos solution for online radio broadcasting replaces on-air commercial break content with targeted advertising, turning spray-and-pray ATL ads into pay-per-play performance marketing. It’s easy to integrate a radio station with the AdTonos platform, with a few elements that need updating on the publisher’s side. The steps depend on the type of integration you select.
Advertising campaigns from its direct advertisers or from DSP platforms to monetize your radio stream.
Quick and easy integration.
Self-promo ads for your station’s broadcast.
Referral program with an optionto invite your own advertisers directly via the platform.
Campaign statistics are displayed in real-time on your publisher dashboard. You can track your campaigns status, playout numbers, and income 24/7.
Ad campaign reports are downloadable as CSV files with all your station’s playouts.
Easy and transparent billing. Access automatically generated, downloadable invoices in the Invoices tab to see the amount to be paid for ad campaigns played in your radio station.
Join our group of recognised publishers around the world
Publisher Dashboard
Revenue calculator
How to start?
To register a new Publisher account please go to the website
https://app.adtonos.com/register/publisher
Benefits for publishers
Backed with OverlayAds technology, AdTonos is easy to install and a reliable revenue generator enhancing your listeners’ experience.
Free & easy sign up
- Check your company details
- Add your commercial break intro and outro
- Provide stream details
- You are all set
Fast installation
- Generate your AdTonos snippet code
- Make sure that your streams are up and available
- Copy the code into your streaming player website
- Insert your commercial break intro and outro into a playlist
- Make sure that the intro and outro are only used to mark commercial break
Reliable tracking
- You can use a demo at the settings section of the dashboard to check if everything is set correctly
- Each time an ad is played to the listener
it is marked and saved to statistics - Browse through the Ad Impressions section
to analyse play out stats - Ad Impressions are grouped by commercial break air time
Set preferences
- In the Ad Preferences section, you can switch off ad categories that you would not like to be associated with your content
- … however please be advised that ads are user targeting dependant (like AdWords) Ecommerce Development
- You can set the scope of the main graph to display desired period
Audio, radio & podcasts rules!
