DMEXCO 2024 made a vibrant return to Koelnmesse last week, drawing some of the biggest names in ad tech for one of Europe’s most anticipated industry conferences. But what exactly unfolded at this year’s event? John Still provides a comprehensive recap of the event in his article for ExchangeWire.
As expected, AI stole the spotlight, transitioning from a buzzword to a practical tool for driving business efficiency and innovation. Retail media also cemented its growing importance, with a dedicated space at DMEXCO for the first time, showcasing the sector’s rise amidst shifts in e-commerce and consumer behaviour.
While future technologies were a significant topic, experts reminded attendees to focus on maximising current marketing tools—like TikTok’s and Instagram’s content selection algorithms—to drive results today.
Curious about what the industry thought? Read on for key takeaways from DMEXCO 2024!
