“The integration of programmatic audio platform, AdTonos, with a cloud-based platform, QuantumCast, extends the possibilities of audio advertising for publishers and brands.
QuantumCast, the leading audio streaming provider in Germany and AdTonos, run by Radio Net Media which successfully monetises streams of over 200 recognised publishers across the EU, the UK, LATAM and the US, announced their partnership to extend programmatic audio advertising opportunities for brands and publishers across the German market and, in future, expand together across European markets.
AdTonos and QuantumCast have implemented a first-of-its-kind technology solution that will grant advertisers access to thousands of radio stations that simultaneously integrate with the end-to-end platform. The audio ads will be played in-stream on radio and will start generating revenue immediately after the radio stations sign up to the AdTonos platform.”
Read the article in MarTechSeries and learn more.
