AdTonos blog
Ads at the Speed of Sound: Audio Advertising Advantage
The UK commercial audio landscape is evolving rapidly, offering advertisers an unprecedented opportunity to connect with audiences. Driven by digital
How AI and Personalisation Are Shaping the Future of Audio Ads
In a world dominated by visual advertising, audio is proving to be a powerful and engaging medium. From podcasts to
Making Audio Advertising Accessible for Advertisers
Audio advertising is rapidly becoming a crucial part of the marketing mix, allowing brands to reach engaged audiences across radio,
Sonic Branding: How Sound is Shaping Brand Identity
In an era where brands compete for attention across multiple touchpoints, sound has emerged as a powerful tool for emotional
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment from advertisers. The industry is witnessing
Audio in the UK: A Booming Market with Endless Potential
The UK commercial audio market is thriving like never before, capturing a growing audience and attracting increasing investment
Online Audio Listening Hits Record Highs in the U.S.
The Infinite Dial, the longest-running survey of digital media consumer behaviour in the U.S., has once again provided
The Future of Programmatic Advertising: Market Predictions
Programmatic advertising is evolving unprecedentedly, driven by advancements in ad tech, privacy regulations, and shifting consumer behaviours. As
AI at the Microphone: Is It The Voice of the Future?
The digital audio landscape is experiencing a rapid transformation. With the growing popularity of podcasts, audiobooks, and audio dramas, technology is reshaping how audio content
New UK Audio Listening Trends: RAJAR & MIDAS Insights
As digital audio continues to grow in popularity, understanding how audiences consume audio content is crucial for broadcasters, advertisers, and content creators. Audio listening in
Harnessing the Impact of Omnichannel Podcast Advertising
Podcasts have evolved beyond simple audio shows—they have become multimedia empires spanning various facets of media and entertainment. Inspired by their highly engaged and loyal
The Power of Radio Advertising: Why It Still Works
Is Radio Advertising Still Effective? With so much focus on podcasts, YouTube, and streaming music services like Spotify and Apple Music, it’s easy to overlook
Addressability of Programmatic Audio Ads
Advertisers seek precision and efficiency in reaching their target audiences in today's digital landscape. Programmatic audio advertising has revolutionized how brands connect with listeners by
The Future of Radio Advertising: Resilience, Reach, and Innovation
Radio remains a resilient and powerful medium for advertisers as the media landscape evolves. According to Ad Results Media’s (ARM) latest report, 2025 Radio Advertising
