Monthly Archives: April 2025

How to Create the Best Multi-Platform Audio Campaign

In the ever-evolving world of digital marketing, audio advertising is emerging as a powerful tool for reaching audiences across various platforms. Combining the massive reach of broadcast radio with the precision targeting of digital audio formats offers marketers the best of both worlds. To help you maximize the potential of your multi-platform audio campaign, here

By |2025-04-22T11:23:53+01:00April 22nd, 2025|From the market, News|Comments Off on How to Create the Best Multi-Platform Audio Campaign

Podcast Fans Are Music Superfans – Why This Matters?

Podcasts haven’t just entered the entertainment arena—they’ve taken centre stage. Once considered niche, they have become a mainstream media staple, shaping how Americans consume content daily. According to Luminate Insights, around 40% of the U.S. population listens to podcasts, with 26% tuning in weekly and 9% making it a daily habit.   Source: Luminate website

By |2025-04-18T13:51:57+01:00April 17th, 2025|From the market, News|Comments Off on Podcast Fans Are Music Superfans – Why This Matters?

The Power of Curation in Programmatic Advertising

Why Marketers Need to Rethink Their Approach The traditional approach to programmatic ad buying, which relies heavily on third-party data within demand-side platforms (DSPs), is becoming increasingly inefficient. Imprecise targeting, lack of data transparency, and an overly complex supply chain hinder campaign effectiveness. Programmatic curation offers a refined alternative, leveraging high-quality data and premium inventory

By |2025-04-14T14:18:31+01:00April 14th, 2025|From the market, News|Comments Off on The Power of Curation in Programmatic Advertising

Ad-Supported Audio Still Reigns – Here’s Why That Matters

Remember when ad-free listening meant flipping through your CD wallet or untangling a cassette tape? Good times. Dodging ads is a breeze these days—just a few taps and a subscription to Spotify Premium, YouTube Premium, or Apple Music, and voilà! Your soundtrack, uninterrupted. But despite this shift, most audio consumption in the U.S. still happens

By |2025-04-10T17:12:09+01:00April 11th, 2025|From the market, News|Comments Off on Ad-Supported Audio Still Reigns – Here’s Why That Matters

Audio Ads: A Strategic Powerhouse for Advertisers

Audio and Radio Elevate Media Strategies Audio and radio ads aren’t just background noise but powerful tools for sales activation and brand building. In an increasingly fragmented media landscape, audio delivers both short-term performance and long-term brand growth. If your ad is enjoyable and relevant, people will remember it—even if they’re not ready to buy

By |2025-04-08T11:56:15+01:00April 9th, 2025|From the market, News|Comments Off on Audio Ads: A Strategic Powerhouse for Advertisers

How Gamers Find New Brands Through In-Game Ads?

The Growing Influence of In-Game Ads Gaming has never been more popular, with digital gaming reaching an all-time high in the U.S. and a global player base growing yearly. This surge in engagement presents a massive opportunity for advertisers looking to connect with consumers in a highly immersive environment. According to a recent CivicScience survey

By |2025-04-07T15:15:58+01:00April 7th, 2025|From the market, News|Comments Off on How Gamers Find New Brands Through In-Game Ads?

Radio Ads Deliver ROI and Drive Brand Growth

In an era where digital dominates the advertising landscape, traditional radio advertising continues to prove its effectiveness in driving brand growth, sales, and profitability. A new study from marketing effectiveness expert Peter Field highlights the undeniable impact of AM/FM radio advertising, revealing that brands using radio experience significantly more substantial market share, pricing power, brand

By |2025-04-04T10:52:26+01:00April 3rd, 2025|From the market, News|Comments Off on Radio Ads Deliver ROI and Drive Brand Growth

Audio Ads Exempt from HFSS Online Ad Ban in the UK!

Great news for the audio advertising industry! Starting 1 October 2025, the UK will enforce a ban on paid online ads for HFSS (high fat, salt, sugar) products. However, audio ads are exempt from this restriction! The article's authors on the IAB UK website discuss the new rules for paid advertising in the UK and the

By |2025-04-01T17:48:21+01:00April 1st, 2025|From the market, News|Comments Off on Audio Ads Exempt from HFSS Online Ad Ban in the UK!
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