Podcasting Now Rivals TV: The Shift from Niche to Mass Media
Last week, Edison Research released its annual Infinite Dial 2025 report, highlighting how podcasting has officially transitioned from a niche format to a mass-reach media channel. When Edison launched the Infinite Dial Study in 1998, audio streaming was still in its infancy, accessible only via slow dial-up connections. Fast-forward 27 years, and podcasting is now