Monthly Archives: January 2025

Radio continues to lead in ad-supported audio consumption, maintaining its influence across generations and listening environments. According to Edison Research’s latest Share of Ear report for 2024, radio remains the top choice for listeners seeking free, ad-supported content, whether in the car, at home, or in the workplace. Radio’s Stronghold at Home and Work AM/FM

As the digital advertising landscape continues to evolve, the Interactive Advertising Bureau’s (IAB) “2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth” provides critical insights into what’s ahead for audio advertising and podcasts. Here’s what you need to know about the trends and projections shaping the industry. The podcast ad market remains

The landscape of programmatic media is rapidly evolving, and audio advertising is emerging as a key player in the mix. As we step into 2025, advertisers have unparalleled opportunities to harness programmatic advancements to craft impactful and efficient audio campaigns. Here are the key trends shaping the future of audio advertising within the broader programmatic

Creativity lies at the heart of effective advertising, and its importance in audio campaigns is no exception. Drawing from industry-leading research and expert insights, we explore why strong creative execution is vital and how brands can elevate their audio advertising to drive impactful results. Why Creativity Matters in Audio Advertising Creative as a Sales Driver

Audio advertising is emerging as a powerful yet underutilised tool in the rapidly evolving marketing ecosystem. According to Oxford Road’s latest study, "The Sound of Growth: How Audio Fuels Branded Search, Q1 2025", audio is a performance-driven channel and a significant contributor to brand awareness and long-term consumer engagement. This insight is backed by $400

Edison Research, the leading podcast research company, producing the only survey-based data on podcast listening in the US., reflected on a 2024 year filled with groundbreaking discoveries, rich connections, and collaborative achievements and shared the top insights from their work this year. Over the past decade, Americans' audio habits have shifted significantly. Those aged 13+

A Look Back at Podcasts in 2024? Podcasting has solidified its position as a leading force in modern media, blending innovation with deep audience engagement. The milestones achieved in 2024 underscore its transformative power: 47% of Americans aged 12+ listened to podcasts monthly—a 12% year-over-year increase, with a notable 19% growth among women listeners. 45%