Monthly Archives: November 2024

In today's fast-evolving media landscape, digital audio is emerging as a powerful force. With people spending more time on their phones, smart speakers, and connected cars, digital audio content has never been more accessible. And the growth in listening habits, combined with immersive environments and advanced targeting capabilities, makes digital audio one of the most

Acast, one of the world’s largest independent podcast platforms, has just released Podcast Pulse, an insightful report created in collaboration with Edison Research, Dentsu and Podscribe. Based on responses from over 1,000 U.S. podcast listeners, the report reveals powerful insights into how podcasting impacts advertising effectiveness across three core themes: The Multiverse of Podcasts, Genuine

The UK advertising landscape is experiencing a remarkable resurgence, with ad spending reaching nearly £20 billion (£19.6 billion) during the first half of 2024. This surge is highlighted in the latest Advertising Association (AA) and WARC Expenditure Report, which reveals that the advertising market recorded a significant £10 billion spend in the second quarter alone—a