Monthly Archives: October 2024

If there’s one constant in the advertising industry, change happens fast, and there’s no room for complacency. By the early 2010s, ad networks found themselves under intense pressure. The rise of programmatic advertising brought transparency concerns surrounding traditional ad networks' opaque "black box" nature. Meanwhile, quality issues, the growing popularity of direct deals, and the

In today’s fast-paced digital world, voice assistants like Amazon Alexa, Google Assistant, and Apple’s Siri have become integral to our daily lives. From setting reminders to playing music, voice-activated technology is now our assistant, and its influence is expanding into digital marketing. A report from PwC shows that 93% of consumers are satisfied with their

AI's role in programmatic advertising is rapidly evolving, and its importance will only increase, especially for enterprise-level brands. As generative AI technology advances, it is poised to transform how companies create and deliver ads. The future of advertising will see AI-generated, dynamic content tailored to specific user segments in real-time, creating a more personalized, engaging

As we approach 2025, exciting changes are coming to the AM/FM radio world, driven by Nielsen’s recent announcement about enhancing its Portable People Meter (PPM) system. According to Nielsen, these changes could result in a 10% increase in total U.S. AM/FM radio listening levels, which will likely significantly impact the audio advertising landscape. These advancements

A New Record-Breaking Milestone UK commercial radio has hit a historic milestone, reaching over 40 million listeners for the first time. According to the latest RAJAR figures for Q2 2024, a record-breaking 40.5 million people now tune into commercial radio weekly, surpassing the previous high of 39.7 million set just a quarter earlier in Q1