Monthly Archives: September 2024

The gaming industry remains a resilient hub of innovation and growth, as evident in the latest findings from Newzoo's Global Games Market Report 2024. With a comprehensive analysis of the PC, console, and mobile gaming markets, the report paints a promising picture of the industry's future. In the current year, Newzoo has enhanced this segment

In a world where many apps and digital platforms are vying for our attention, super apps have emerged as a potential solution to simplify and streamline our digital experiences. Superapps, which integrate multiple functions such as messaging, payments, shopping, and more into a single platform, have the potential to revolutionise the way we interact with

In the ever-evolving advertising world, connecting with consumers across various channels is crucial to staying relevant and impactful. While many marketers are familiar with traditional channels such as social media, display advertising, and connected TV (CTV), it's essential to recognise the potential of emerging channels in programmatic media buying. In today’s blog post, we'll explore

The advertising world is experiencing a significant evolution, with growth trajectories that promise unprecedented changes in how brands engage with consumers. As we look forward to 2024 and 2025, the global advertising market is poised for a remarkable leap, with projections indicating a 10.5% rise in ad spend that will exceed the $1 trillion mark

The podcasting landscape in the US is evolving rapidly, and the latest study from Sounds Profitable, in cooperation with Signal Hill Insights, represents the country's most extensive publicly available study of podcast consumption. With a sample of over 5,000 Americans aged 18 and above, this comprehensive report, "The Podcast Landscape" provides invaluable insights into podcast