Monthly Archives: July 2024

Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates are insufficient. The emergence of attention as a critical metric offers advertisers a more comprehensive understanding of consumer engagement, significantly enhancing campaign effectiveness. Why Attention Matters Attention allows advertisers to gauge how effectively their ads

The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast listener statistics from YouGov have delved into 47 international markets to reveal where people regularly tune into podcasts. Among the surveyed consumers, 40% report listening to podcasts for more than an hour per week, with

The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than merely adding music. The study, which involved 300 US-based participants, demonstrated a significant impact of audiovisual logos on brand perception. Participants were asked to evaluate 15 visual logos, both with and without accompanying sonic logos,

  Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness of Irish audio advertising and provide Irish advertisers and agencies with valuable insights into how their audio campaigns are performing. CampaignFX is the most comprehensive analysis of audio advertising effectiveness