2022 has definitely been a year of growth for AdTonos. We’ve grown as a team rapidly with so many brilliant new people joining us, and it’s only onwards and upwards from here! We’re pleased to announce that we are not far off from our goal of gender balance in the workplace as we continue
Our brilliant SVP of Commercial, Paul Smith, recently travelled to New York and is having an absolutely amazing time! In one of his last updates to the team, Paul positively glowed: “This has probably been the best Monday of my career! Kicking off with a meeting with Pfizer over coffee in midtown Manhattan, then over
Written by Paul Smith, SVP of Commercial, AdTonos If the term “sonic branding” sounds new to you, the practice behind it definitely won’t. Many of the world’s biggest brands have their own sonic identity, from McDonalds to Netflix, and if you’re Mastercard, you’ve got a whole catalogue and album under your name. It’s the jingle, the quip,
AdTonos truly have had a phenomenal year in 2022. So far, we’ve smashed records and generated a gross revenue of over higher than we could have dreamed of before! In June, our ad inventory achieved over 10 million impressions. Direct sales hit a record and burst our targets, and closed off July with an even
Leading digital audio advertising platform, and one of the fastest-growing companies in the AdTech industry, AdTonos, re-launches YoursTruly™, an interactive voice solution for audio ads on smart speakers. Multifaceted Audio Advertising with AdTonos As a comprehensive audio ad suite, AdTonos offers a wide array of solutions for different audio channels, including radio stations, podcast channels,
Are you investing in podcast advertising in the long-term? Podcast ad spending is forecast to get a 27.4% boost to $1.7 billion in 2022. As the overall digital audio ad spend revenue goes from strength to strength, the question is: if you’re not investing in podcast ads, should you be? According to Emarketer podcast ad
Digiday highlighted that more focus is being shifted away from single-mindedly optimising ad placement and to advertising creative. No amount of behavioural, contextual targeting or data-driven campaigns will fully compensate for abrasive sounds, unattractive visuals or stale storytelling in adverts. So how can we get the most out of programmatic ads to boost their performance?
What do the best media mixes look like in 2022? With the growing costs of advertising on Google, Amazon and Facebook, as well as complications to data privacy and adapting to the ‘cookie apocalypse’, digital TV, native display on mobile devices, TikTok and audio streaming have been identified as hot new platforms for ads. So
Have you ever wondered what’s the hype about Podcasts? One of the best ways to understand the pull factor, appeal and opportunities presented by podcasts is to get stuck into a few good podcasts, so why not see for yourself? Want to go from disasterchef to masterchef from the comfort of your own kitchen? Or
AdTonos CEO and Founder, Michal Marcinik, writes for Advertising Week on how digital audio advertising can support industries hard-hit by the pandemic. In the wake of the global pandemic, many who missed out on seeing friends, relatives, and distant sights were keen to get back on the travel train. On the supply side, brands are
AdTonos™ is an audio advertising marketplace solution from Radio Net Media Ltd.
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